The audience of Utravel.ru - consumers of travel services, tourists belonging to various age- and social groups. 85% of the readership are citizens of the Ural region, South of Russia and Volga region, but according to surveys Utravel.ru also has visitors from other regions including Moscow and St. Petersburg.

There are a lot of various opportunities to promote a company with Utravel.ru. They allow achieving different objectives: to increase brand awareness among travellers as well as among professionals, to involve into action (with the help of banners), to promote a specific tourist product, accommodation object, destination (through articles and news blocks), to get direct phone calls and enquiries from customers (through placement of travel offers and deals).

The readership of Utravel.ru are loyal to the advertising content because the promotion of companies is effected not only by means of direct advertising (e.g. via banners) but also through the informational stuff.

Alongside with the cover and other sections with general information, Utravel.ru has got sections devoted to specific types of tourism – publishing information there provides a more targeted influence on the audience which shows interest in these or those particular destinations or kinds of tourism.